Understanding Partnership Capabilities (Earn, Burn, Convert)

When forming a partnership on the qiibee Points Exchange Infrastructure (PEI), Buyers select how they want to use a Seller’s loyalty currency.

These options—Earn, Burn, and Convert—are collectively known as Partnership Capabilities and define what the Buyer can do once the partnership is approved.

This article explains each capability, how they work, and how Sellers can configure them during onboarding.

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1. What Are Partnership Capabilities?

Partnership capabilities describe how a Buyer’s customers can interact with a Seller’s loyalty currency. There are three core capabilities:

These capabilities are defined by the Seller during onboarding. Buyers can then request one or more of them during the partnership request flow.

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2. Earn – Reward Customers with Points

What it means

A Buyer can issue the Seller’s points to their own customers.

Examples:

• A retailer gives 1,000 airline miles for a purchase

• A fintech app rewards users with hotel points for spending

• A travel agency issues miles after a booking

 

Common use cases

• Rewarding transactions

• Loyalty campaigns

• Welcome bonuses

• Referral programs

• Spending-based rewards

This capability is most commonly used across PEI.

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3. Burn – Redeem Points for Rewards

What it means

A Buyer allows customers to redeem the Seller’s loyalty currency (e.g., miles/points) in exchange for a reward, offer, or product.

Examples:

• Redeeming airline miles for a hotel stay

• Redeeming hotel points for retail vouchers

• Exchanging miles for discounts in an online shop

 

Common use cases

• Voucher-based redemptions

• In-store or online product exchanges

• Travel reward redemptions

• Event or experience bookings

Burn capability may require additional integration work depending on the program.

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4. Convert – Exchange One Loyalty Currency Into Another

What it means

A Buyer can allow their customers to convert their own points into the Seller’s program.

Conversion example:

• 2 Buyer Points → 1 Seller Point

 

Common use cases

• Coalition loyalty programs

• Super-app reward systems

• Cross-brand partnerships

• Multi-currency reward wallets

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You Now Understand Partnership Capabilities

Partnership capabilities define how Buyers and Sellers collaborate across the network. Choosing the right capabilities is key to building a strong loyalty offering and maximizing customer engagement. If you need help choosing or configuring your capabilities, contact support or your PEI account manager.