How Buyers Use Your Marketing Resources

As a Seller on the qiibee Points Exchange Infrastructure (PEI), you can upload marketing resources—such as brand assets, logos, banners, and program descriptions—to help Buyers promote your loyalty currency in their customer-facing channels.

This guide explains:

• What marketing resources are
• Where they appear
• How Buyers use them
• Why they matter
• Best practices for preparing your assets

These materials are critical for enabling Buyers to accurately represent your brand when rewarding or engaging their customers.

 

1. What Are Marketing Resources?

Marketing resources are visual and branding assets that Sellers provide for Buyers to use throughout the customer reward experience.

During Seller onboarding, you can upload:

• Program logo
• Brand manual / style guide
• Marketing banners or campaign assets
• Press kits
• Image files or ZIPs with creative materials
• Program description & value proposition

These files ensure Buyers follow your brand guidelines when referencing your program.

 

2. Where Buyers See Your Marketing Resources

Buyers interact with your assets in several areas across the PEI dashboard:

Active Partnerships → Program Overview

Once approved, Buyers get access to all of your uploaded materials to integrate your brand into:

• Campaigns
• Reward flows
• Redemption experiences

This ensures your program is communicated professionally and consistently across partners.

 

Marketing Campaign Preparation

Buyers use your assets when designing:

• Reward emails
• In-app campaign cards
• Social media posts
• Landing pages
• Receipt/checkout reward confirmations
• Redemption instructions

 

3. Why Marketing Resources Matter

Marketing resources play a crucial role in enabling successful partnerships.

 

✔ Brand Consistency

Buyers need your official visual assets to represent your program correctly.

 

✔ Faster Go-To-Market

Clear assets reduce delays during campaign setup.

 

✔ Better Member Experience

Strong, consistent branding increases customer trust and engagement.

 

✔ Higher Partnership Conversion

Buyers are more likely to request partnerships when your profile looks polished and complete.

 

✔ Operational Efficiency

Fewer back-and-forth requests for logos, descriptions, and brand guidelines.

 

4. What Buyers Typically Do With Your Assets

Buyers may:

• Display your logo in their reward checkout or loyalty section
• Use your brand colors in UI elements
• Add your program description to explain reward value
• Feature your banner assets in promotional ads
• Include your brand manual as internal guidelines for marketing teams
• Use product images (if provided) for redemption catalogs
• Present your program benefits in social or email campaigns

This gives users a seamless and trustworthy brand experience.

 

5. How to Upload Marketing Resources (Seller)

During onboarding or later in your Seller Dashboard:

1. Navigate to Program Settings → Marketing Resources
2. Upload:
   • Logo
   • Brand manual
   • Promotional assets
   • Campaign images
3. Save your changes
4. Your resources become instantly available to Buyers

🛈 High-quality assets improve Buyer adoption and campaign accuracy.

 

Your Marketing Resources Are Key to Great Partnerships

By providing clear, high-quality branding materials, you help Buyers:

• Promote your loyalty program accurately
• Deliver great customer experiences
• Increase your program’s visibility
• Build stronger, more compliant partnerships